What is an OTT platform and why do you need it? Well, the world is undergoing massive digitalization. Our move to the online environment is unstoppable and the way we consume video media has drastically changed this is where OTT platforms come into the picture.
Cable TV had already thrown the towel in the ring as its users are rapidly decreasing. But they are not disappearing, they are just switching to on-demand platforms. These platforms are referred to as OTT which stands for over-the-top media