50+ Webinar Statistics For 2021

This list of webinar statistics will provide you with the most interesting insight into how webinars can help you to grow your business.

To get you completely up to speed, you might want to have a look at my post explaining what is a webinar or dive a bit deeper into the best webinar software.

General Webinar Statistics

1.   According to 95% of marketers, webinars are a crucial part of their business strategy. Most of them rate webinars as 3.08 on a scale of 1 to 5 in terms of their simplicity. (On24)

2.   The majority of attendees will utilize Windows operating system (80%). By comparison, only 18% of users are on Apple, and 2% will attend on Android. Strangely enough, Microsoft Explorer and Edge are preferred browsers (45%), followed by Google Chrome (39%). (MegaMeeting)

3.   In the last few years, we’ve seen a sharp increase in webinar attendance. In the last year alone, it increased by 87% globally. Out of that, 94% of webinars are on-demand. A significant part of on-demand views (18%) would occur during Sundays and Saturdays, even if a webinar wasn’t previously promoted. (WorkCast)

4.   Approximately 60% of webinars are focused on creating loyal customers. 31% of them include training for customers as well as onboarding. About 29% of webinars are created specifically to increase demand for a product or a service. (GoToWebinar)

5. 40% of all attendees will be focused from start to end. The rest of the attendees will drop off somewhere along the way, at different stages. (Make Social Media Sell)

6. 57% of marketers will do more than 50 webinars each year. On the other hand, 29% of marketers will do 100 webinars and more. About 80% of organizations that create webinars will host 100 events annually. A large proportion of these are webinars for continuous education (93%), and they will be held 150 times every year. (On24)

7. The majority of webinars participants access these events via desktop (93%). On the other hand, 7% of them will utilize tablets and mobiles. (MegaMeeting)

8. The pharmaceutical industry has the highest attendance rate, with 63%. This is followed by financial services with 61%, consulting industry with 50%, and SaaS with 46%. Software companies have one of the lower attendance rates with 30%, while advertising has 33%. The average attendance across industries is 46%. (Livestorm)

9. According to 45% of marketers, emails are the best way to promote these events. The data confirms this to be true, given that emails account for 73% of signups. Company websites are way below this with 14%, while social media accounts for 15% of all signups. (Inc)

10.   94% of webinars will be turned from live events into on-demand videos. (Outgrow)

11.   Lists titles are the most popular titles for webinars on a scale from 1 to 5. After them, there are “How to” titles. Generally speaking, webinar names that have numbers in them tend to perform much better. One good example is “101” titles. (Yumpu)

12.   81% of all webinars will utilize Q&A sections at the end. In fact, 92% of participants expect that a session will have such a section. (on24.com)

13.   69% of all events will have downloadable content that any participant can gain access to (on24.com)

14.   Webinars that have great multimedia content and, in particular, videos have ranked 7.8 out of 10. Regardless, not all events will utilize them. 32% of hosts will not know how to implement them, while 27% of webinar creators consider them as expensive. (bloggingX)

15.   The most popular type of webinars is live broadcasts with a 59% approval rate. Webinars that are always-on are getting much more popular as of late, with 36% of users preferring this type of content. Interestingly enough, events that are always-on and live, at the same time, rank at 5%. (Hushly.com)

16.   79% of webinar content will consist of videos. It is very important for modern events to have proper bandwidth. In fact, the average bandwidth for these sessions is 380Kbps. The other 21% of an event will be audio content. (MegaMeeting)

17.   32% of participants mention that it is crucial for them to have an energetic and engaged host. In fact, it is one of the main things affecting their experience. (Medium)

Webinar Time Statistics

18.   The optimal time to send webinar promotional emails is between 8 and 12 o’clock in the morning. 9 a.m. is ideal because 14% of all participants register during this one hour. (GoToWebinar)

19.   Besides being the best registration day, Thursday is the optimal day for starting signups. This is the most popular day, given that the majority of companies choose it as the start day to accept new participants (19%). Wednesday is the second best with 18%. (MegaMeeting)

20.   44% of people who go to webinars claim that a 45-minute session is the optimal one. By contrast, 41% would like them to be 30 minutes long, and only 10% would like webinars to last for more than an hour. (BigMarker)

21.   Hosting webinars on Tuesdays and Wednesdays is the best option. On these two days, the attendance rate is about 40 to 50%. (Ready to Talk)

22.   If you wish to host a webinar, it is best to do it at 11 in the morning. Nowadays, the participants come to these sessions from all over the world, so it is a bit harder to find an optimal time slot. Based on data, the time slot from 10 a.m. to 11 a.m. ranks as the second-best in terms of popularity after the time slot from 11 a.m. to 12 a.m., with 32% popularity. (Medium)

23.   60-minute webinars will provide much better results than 30-minute sessions. The ideal length of an event varies on the topic. 90-minute events are better for presentation, while shorter 15-minute sessions are ideal for startups, smaller companies, and groups (WorkCast)

24.   On average, a participant will view 61 minutes of content. Live sessions are more popular, with an average retention rate of 55 minutes compared to on-demand webinars that are watched for 42 minutes. (SmartBugMedia)

25.   91% of webinar creators believe that making these events in advance is a great way of saving time and money. However, participants usually have very poor reactions to prerecorded events (Medium)

Registration Statistics

26.   35% of webinar participants will register 1 to 7 days before the event. On the other hand, 26% of attendees will sign up 8 to 14 days prior, and an additional 11% will sign up on the day of the webinar. (Marketingcharts)

27.   The largest percentage of registration, 24%, will occur on Tuesday. After this, you have Wednesdays with 15% and Thursdays with 16% of signups. The worst days are weekend days, closely followed by Mondays and Fridays. (GoToMeeting)

28.   Approximately half of the registrants will actually attend the webinar. To be precise, the conversion rate is somewhere between 35 to 45% depending on the industry and some other factors. These numbers have remained steady throughout the years. (Bizibl)

29.   The majority of signups will occur precisely 8 days before a webinar. 54% of people will register on this precise day, while 46% will signup up within the week of the webinar. (Blogging X)

30.   A company is still able to gain attendants when a webinar is over. If you recorded the session, you might get an additional 47% of views within 10 days after the event (compared to views you’ve got on the day of this webinar). Between 10 to 20 days, you might get another 24% of the initial views, and between 20 to 30 days after the event, you might get 10% more video views. After a month, you might get 2 to 6% views in comparison to the initial webinar attendance. (Smart Insights)

31.   An average webinar has about 50 registered participants. Keep in mind that these numbers can be a bit misleading as only 33% of all sessions will have 50 or more participants. The majority of them (66%) will have less than that. Just 1% of webinars will have more than 500 attendants. (Yumpu)

Company Webinar Statistics

In this section of webinar statistics, we will have a look at how successful are companies when using various webinar tools.

32.   Based on research, 58% of marketers will utilize webinars as the main promotional tool for their company. The same study shows us that 2 to 5% of webinar participants will buy a company’s service or a product at the end of the event. (OptinMonster)

33.   60% of companies create webinars solely to convert attendees into customers. 31% of webinars are created for company onboarding, while 29% are for generating demand. On top of that, these events are also created for employee training (16%), press events (8%), and various meetings (10%). (GoToWebinar)

34.   42% of marketing experts have used webinars in 2021. About 83% use them for their marketing strategy, but only 41% participate in events held by other companies. (Wyzowl)

35.   Based on limited data, a company will get about a 20% signup rate with traditional webinars, and as they add an on-demand feature, this percentage can go all the way up to 42% (Venture Harbor)

36.   Marketers need at least 6 different metrics to measure the success of an event: the number of registrations, conversion rate, source of registration, the cost of the event, time spent watching the webinar, and post-webinar interaction. (ZoomInfo)

37.   A single webinar can get you more than 500 leads. According to 73% of experts, they believe that the majority of these leads will be of high quality. (99 Firms)

38.   B2B companies are more likely to utilize these events compared to B2C companies. 61% of B2B brands will use webinars compared to only 17% by B2C businesses. (99 Firms)

39.   Although they don’t have the highest conversion rates, software and tech companies will create 29% of all business webinars. Financial services are second with 14% while consulting and education amount for 10% of all the events. (GoToWebinar)

Attendee Behavior Statistics

40.   According to data across several industries, 20 to 40% of all the participants will eventually convert into leads. Even if a company is organizing a large number of events, most businesses try to create as many webinars as possible. In fact, 57% of marketers would love to organize more webinars for their companies (ZoomInfo)

41.   Communication webinars are most likely to convert with a rate of 67%. This is followed by training events that have a 45% conversion rate and marketing webinars that hold solid 39% rates. The educational webinars are the worst in terms of conversion, with just 30%. (bloggingX)

42.   Internal training events have an enormous attendance rate of 65%. A similar goes for companies’ internal communication webinars that are visited by 56% of registered users. Events that were primarily created for marketing and advertising purposes are the worst category with 36%. (Yumpu)

43.   Almost 50% of attendees will download the files presented in the session. On top of that, 29% of participants will also make product solution downloads making it easier to convert leads. 19% of them will stay for a product or service demo after the webinar. (Adobe)

44.   25% of people will have a webinar on their phone, even if they’re currently watching it on the desktop. Furthermore, they are more likely to rewatch the event on the phone than they are to rewatch it on a desktop computer. (WordCast)

45.   Webinars are good for making sales because, on average, 2 to 5% of participants will make a purchase after the session. These numbers can be even higher with proper targeting. (Branded Solopreneur)

46.   54% of B2B entrepreneurs watch webinars each week. The consumption of webinar-related content increased in 2020 as marketers spent 67% more time attending these events. At the same time, companies increased the number of webinars by 36%. (Ring Central)

Webinar Costs and Earnings Statistics

47.   One of the best earnings during a webinar was $11,286. Scott Britton managed to get 232 participants for his event, out of which 40 turned out to be customers. (Teachable)

48.   The average cost of webinar participation goes from $100 to $3,000. When talking about larger companies, this cost can go over $5,000. (ReadyTalk)

49.   The cost of specialized webinar software can range from $150 to $500 per month. (Corporate Meetings Network)

50.   In order to start your first webinar, you will need a great microphone ($50 to $250), a webcam ($100 to $200), and lighting ($39 to $102). Of course, these costs can vary based on the quality of the equipment that you’re using. (Steep Digital Marketing)

For now, this completes my list of webinar statistics, I will come up with new ones as I find them!

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