Understanding SEO and HTML is crucial if you wish to properly optimize your website.
For Google to interpret an article, it needs to take a peek at the HTML document. The search engine analyzes tags that are within this document, which allows it to understand what the post is all about and to rank it accordingly.
While optimization of tags is very important, and it can have a major impact on visibility, it is just a small piece of the SEO puzzle. In this article, we will take a look at how HTML meta tags and SEO work together.
(You might also be interested in checking my post on SEO writing or have a look at some market research tools)