In this post, I will explain (as well as I can) what is marketing attribution and why you should know about it.
In today’s fast-paced, multi-channel world, understanding where conversions come from is key to a digital marketer’s success. Advertisers have spread to all corners of the internet, commandeering social media, blogs, influencers, emails, cookies….
But, in such a fragmented digital landscape, how do you pinpoint what led a customer to buy from you?