[Updated] Google Analytics Individual Qualification Exam Answers 2022

Taking a google analytics individual qualification exam is a great choice that may be a start to a fantastic career in digital marketing.

I suppose that everyone who tried something online already has experience with Google Analytics, but after going through this google analytics individual qualification guide you will discover that there is so much more to Google Analytics than you thought!

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Table Of Contents

Before We Start.

google analytics individual qualifications exam certificate 1

In this post are all the questions for google analytics individual qualification exam answers, sources, and explanations.

Do not cheat. Why are you taking the test? It is to have a certificate as proof of your skills and knowledge. Sure, you can cheat now but what if the knowledge will not be there when it is needed?!

Use this Google Analytics Individual Qualification exam answers and guide to better yourself, learn what questions await you, but most importantly to actually learn new things about Google Analytics!

You may see some new questions or the new answers but this guide should get your through the certifications with no problems!

Disclaimer: The answers that are here amounted to around 90%. Make sure to double-check with other sources and compare to your knowledge to be confident that you picking the right answer.

Google Analytics Certification Cost

Google is doing its best to promote the use of Google Analytics (not that it would need any more promotion, right? 🙂 ) to the certification and the exams are free.

Which kinds of hits does Google Analytics track?

Any kind of interaction that results in sending data to Google Analytics is trackable by Google Analytics. Event tracking, page tracking hits… When you install the Google Analytics code, there is a tracking pixel that reacts on any actions that the user takes. Including loading and exiting the website.


  • Pageview
  • Event
  • All of the above
  • Transaction

More details here:  https://support.google.com/analytics/answer/1033863

What feature collects company-specific data such as Member Status?

There are many options like screen views and events that you track. But custom metrics will provide an easily readable and more reliable custom report. That makes them convenient to track the important metrics.


  • Custom Filter
  • Event Tracking
  • Custom Dimension
  • Custom Metric

More details here: https://support.google.com/analytics/answer/1033863

In Multi-Channel Funnel reports, how are default conversions credited?

The multi-channel funnel report itself is generated based on the sequence of interactions that led to a conversion. The specific path of clicks and referrals led to the final goal. The channels are credit based on the roles that they played in achieving this goal. For instance how often they assisted on completed conversions.


  • Second to last campaign, search, or ad
  • Last campaign, search, or ad
  • Equal credit along the conversion touchpoints
  • First campaign, search, or ad

More details here: https://support.google.com/analytics/answer/1033863

To recognize users across different devices, what feature must be enabled?

User ID can associated with several sessions and any activity in those sessions. Unique ID is created and sent to Analytics. To have this working you have to generate your own user IDs, assign them to users and make sure that these IDs are passed when you send data to Analytics. What is this good for? In case you have your own authentications system in place (that assigns user IDs) you can send them to Analytics and to have all your data properly aligned.


  • Audience Definitions
  • Attribution Models
  • Google Ads Linking
  • User ID

More details here:  https://support.google.com/analytics/answer/1033863

What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

A time may come when you need to send data to analytics that are not from the website. Possibly a point of sale a digital kiosk or something else. This when you would use a Measurement Protocol, which allows you to do exactly that.


  • Data Import
  • The Measurement Protocol
  • Browser cookies
  • The Networking Protocol

More details here: https://support.google.com/analytics/answer/2531575

What report indicates the pages of a website where users first arrived?

Landing page is the page on which visitors landed when entering your site.


  • Location report
  • All Pages report
  • Landing Pages report
  • Pages report

More details here: https://support.google.com/analytics/answer/2531575

What is not considered a default “medium” in Google Analytics?

Analytics knows only three default mediums, that is Organic, Referral, and None.

  • Organic represents unpaid search from search engines that you gain “organically”.
  • Referral is any traffic that comes in from another site. For instance through a referral link.
  • None is used when the user is coming to your site directly. For instance by typing your URL in the browser or through a bookmark.


  • Google
  • Organic
  • Referral
  • CPC

More details here: https://support.google.com/analytics/answer/6099206

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

That would be attribution model. That is a rule or a set of rules that set how sales and conversions are assigned in conversion paths.


  • Attribution modeling
  • Conversion tracking
  • Channel Groupings
  • Multi-Channel Funnels

More details here: https://support.google.com/analytics/answer/1662518

Which reports indicate how traffic arrived at a website?

All the traffic that is sent to your website, is under Referral, all the traffic that arrived through search engines is Organic and other traffic is direct. All traffic in acquisitions tab will show overall sources of traffic.


  • Demographics
  • Geo
  • All Traffic
  • Behavior

More details here:  https://support.google.com/analytics/answer/6205762

What metric-dimension combination is not valid?

Sessions/Bounce rate is not a valid metric dimension combination as they both come under metrics.


  • Avg. Time on Page / Device Category
  • Sessions / Bounce rate
  • Sessions / Source
  • Total Events / User Type

More details here: https://support.google.com/analytics/answer/1033861?hl=en#ValidDimensionMetricCombinations

Custom Dimensions can be used as what?

Custom dimensions can be used in secondary dimensions in standard reports and and custom reports. Also as primary dimensions in custom reports.


  • Secondary dimensions in Standard reports
  • Primary dimensions in Custom Reports
  • Secondary dimensions in Custom Reports
  • All of the above

In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

Custom dimension and metric are default dimensions that you create yourself so you can not see the custom dimension value before creating the custom dimension itself.


  • True
  • False

What data table display compares report metrics to the website average?

The answer would be Comparison, as it displays a chart of the selective metrics related to site average.


  • Pivot
  • Percentage
  • Performance
  • Comparison

More details here: https://support.google.com/analytics/answer/2604608?hl=en#data_table_view

What feature must be enabled to use Multi-Channel Funnels?

These reports are generated from conversion paths that led to conversion during the 90 days. Analytics can compile this path data for any defined Goals or Ecommerce transaction.


  • Custom Dimensions
  • Advertising Features
  • Goals or Ecommerce
  • In-page Analytics

More details here: https://support.google.com/analytics/answer/1191182

View filters are applied in what order?

By default, view filters are applied to the data in the order in which the filters were added. So, if there are existing filters for a view, your new filter is applied after them.


  • Creation date
  • Random order
  • Sequential order
  • Alphabetical order

More details here: https://support.google.com/analytics/answer/1034823

What report indicates where users start or exit the conversion funnel?

Use this report to see alternative entrance points for your goal. You can move the Connections slider to expose more pathways. You can see things like how much direct traffic there was to your goal and whether the organic search was taking users to promotional content or straight to your goal.


  • Social media traffic
  • Social media traffic
  • Google Ads Campaign traffic
  • Website referral traffic.

More details here: https://support.google.com/analytics/answer/1686005

Which parameters can be included with an event hit for reporting?

Events mean user interactions with content that you can track individually from a web page or a screen load.


  • Event, Category, Action, Label
  • Category, Action, Label, Unique Events
  • Category, Action, Label, Value
  • Category, Action, Label, Total Events

More details here: https://support.google.com/analytics/answer/1686005

Auto-tagging is used to collect data from what kind of traffic?

Auto-tagging is the suggested approach and makes sure that you get the most detailed AdWords data.


  • Search engine traffic other than Google
  • Social media traffic
  • Google Ads Campaign traffic
  • Website referral traffic.

More details here: https://support.google.com/analytics/answer/1033981 

What data is Google Analytics Goals unable to track?

The Lifetime Value report shows you how much value did different users bring based on their lifetime. Its a metric, therefore can not be tracked by Analytics.


  • Customer’s lifetime value
  • Making a purchase
  • Signing up for a newsletter
  • Watching a video

More details here: https://support.google.com/analytics/answer/6182550

In Custom Reports, what must metrics and dimensions share in order to report accurately?

Every dimension and metric has a particular scope (user-level, session-level, or hit-level). Usually, it makes sense to only combine dimensions and metrics that have the same scope.


  • Same view
  • Same scope
  • Same Custom Report
  • Same index

More details here: https://support.google.com/analytics/answer/6182550

What Remarketing audiences cannot be defined by default?

Events are interactions of users with content that you can track independently. Event hit includes a value for each component, and these values are displayed in your reports.


  • Event, Category, Action, Label
  • Category, Action, Label, Unique Events
  • Category, Action, Label, Value
  • Category, Action, Label, Total Events

More details here: https://support.google.com/analytics/answer/1686005

What is used to create Smart Goals?

Smart Goals can be configured at the view level. They use machine learning to check signals about your website sessions to determine which of those have the highest probability of resulting in conversions. Every session gets scored and the best ones are transformed into Smart Goals.


  • Machine-learning algorithms
  • Custom Reports
  • Analytics Goals
  • Remarketing audience

More details here: https://support.google.com/analytics/answer/6153083

Filters cannot perform what action on collected data?

View filters allow you to limit and modify the traffic data that is included in a view. For example, you can use filters to exclude traffic from particular IP addresses, focus on a specific subdomain or directory, or convert dynamic page URLs into readable text strings.


  • Include data from specific subdomains
  • Include shopping preferences
  • Convert dynamic page URLs to readable text strings
  • Exclude traffic from particular IP addresses

More details here: https://support.google.com/analytics/answer/6086075

Which three campaign parameters are recommended to manually track campaigns?

While the URL builder has 6 fields, you generally need to use only Campaign Medium, Campaign Source, and Campaign Name.


  • Medium, Source, and Content
  • Campaign, Content, and Term
  • Medium, Source, and Campaign
  • Source, Content, and Term

More detailshere: https://support.google.com/analytics/answer/1037445

Which assets cannot be shared in the Solutions Gallery?

While a lot can be shared (Custom reports, segments, Goals, Dashboards, Attribution Models…) Through the Solutions Gallery, you can share only configuration data.


  • Goals
  • Segments
  • Custom reports
  • Custom Dimensions

What scope levels available for dimensions and metrics?


  • Event-level, duration-level, transaction-level, or user-level scope
  • Event-level, session-level, transaction-level, or user-level scope
  • Location-level, duration-level, product-level, or user-level scope
  • Hit-level, session-level, product-level, or user-level scope

Which Goals are available in Google Analytics?


  • Destination, Event, Duration, Pages/Screens per Session
  • Location, Event, Time, Users per Session
  • Destination, Event, Pageview, Social
  • Pageview, Event, Transaction, Social

More details here: https://support.google.com/analytics/answer/1012040

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?


  • 2
  • 6
  • 1
  • 3

What report identifies browsers that may have had problems with a website?

If you see a drop in conversion rates or time on page with particular browsers / OS make sure to analyze them. Pay attention to buttons, forms, and other elements that lead to conversion and make sure to test them in those problematic conditions.


  • The Active Users report
  • The Browser & OS report
  • The Source/Medium report
  • The New vs Returning report

More details here: https://support.google.com/analytics/answer/2659291

To track users and sessions across multiple domains, what first must be set up?

Cross-domain tracking that way you will be able to collect data from multiple websites into a single account.


  • Data Import
  • Ad Exchange Linking
  • Cross-domain tracking
  • Google Ads Linking

More details here: https://support.google.com/analytics/answer/1034148

When the same default tracking code is installed on pages with different domains, what will result?

The default setup of the tracking code is made so it is easy for you to track traffic to a single domain or subdomain which is not sharing the data with other domains or sub-domains.


  • Analytics will associate users and sessions with a single domain
  • Analytics will not associate users and sessions with any domain
  • Analytics will send an alert about duplicate data collection
  • Analytics will associate users and sessions with their respective domains

More details here: https://support.google.com/analytics/answer/6205202

What is a “secondary dimension” in Google Analytics?

It allows you to analyze the report in more details.


  • A visualization to understand the impact of data
  • A dashboard widget that offers a more specific analysis
  • An additional report dimension for more specific analysis
  • An additional report metric for more specific analysis

More details here: https://support.google.com/analytics/answer/6175970

What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

User-level. As it allows you to group all of a user’s sessions and hits by a single value.


  • Session
  • Hit
  • Product
  • User

 More details here: https://support.google.com/analytics/answer/2659291

What report shows which web pages get the most traffic and highest engagement?


  • Active Users report
  • All Pages report
  • Frequency and Recency report
  • Engagement report

What feature would be used to collect how many times users downloaded a product catalog?

Events. They are user interactions with content that can be tracked independently. Clicks, downloads, AJAX embedded elements are some of the actions that you can track there.


  • Custom Report
  • Event Tracking
  • Calculated Metrics
  • Custom Dimension

More details here:  https://support.google.com/analytics/answer/1033068

What is not considered a “source” in Google Analytics by default?

Email – as it comes under the Medium.


  • Email
  • Google
  • (direct)
  • googlemerchandisestore.com

When will Google Analytics be unable to identify sessions from the same user by default?

If it will be a different browser even from a same user on same device.


  • When the sessions happen in the same browser on the same device
  • When the sessions happen in the same browser on the same day
  • When the sessions share the same browser cookie
  • When the sessions happen in different browsers on the same device

More details here: https://support.google.com/analytics/answer/6175970

If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

A bounce is calculated as a single event. Meaning that user will come on a page and leaves without triggering any other actions.


  • As an interaction
  • As a click
  • As an event
  • As a bounce

More details here: https://support.google.com/analytics/answer/1009409

What report shows the percentage of traffic that previously visited a website?


  • Behavior > New vs returning report
  • Behavior > Frequency and Recency report
  • All traffic > Referrals report
  • Interests > Affinity categories report

What is not a benefit of Google Analytics Remarketing?

A remarketing audience is a list of IDs/cookies of the groups of users that you want to get in touch with again due to the high probability of conversion. The remarketing audience is created based on the behavior with the purpose of re-showing ads.


  • Show customized ads to customers who have previously visited your site
  • Allow customers to quickly reorder an item they have previously purchased
  • Create remarketing lists without making changes to your existing Analytics snippet
  • Create remarketing lists based on custom segments and targets

More details here: https://support.google.com/analytics/answer/2611268

View filters may be applied retroactively to any data that has been processed.

View Filter is a configuration setting where you can add, remove, edit your data before you see them in your reports. But it is not a correct statement that View filters may be applied retroactively to any data that has been processed.


  • True
  • False

More details here: https://support.google.com/analytics/answer/6086075

Once filters have been applied, what is the option to recover filtered data?

You can not recover filtered data. So filtering incoming hits excludes them permanently with no options to analyze them. Make sure to have an unfiltered view so you can access the full data set if needed.


  • Filtered data is not recoverable
  • Data may be recovered within 10 days
  • Data may be recovered within 30 days
  • Data may be recovered within 5 days

For autotagging, what parameter does Google Ads include in the destination URL?

A gclid parameter is needed, so you know that your page is configured to handle parameters so auto-tagging works.


  • adid=
  • urlid=
  • utm=
  • gclid=

More details here: https://support.google.com/analytics/answer/2938246

What report shows the percent of site traffic that visited previously?

New V/s Returning visitor report because if the users return you know that they are using your site repeatedly.


  • Sales Performance report
  • Frequency & Recency report
  • Referrals report
  • New vs Returning report

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

The metrics in the Active Users Report as they are relative to the last day in the date range you are using for the report.


  • Active Users report
  • User Explorer report
  • Users Flow report
  • Cohort Analysis report

More details here: https://support.google.com/analytics/answer/6171863

To view accurate data in a Custom Report, what action should be avoided?

Paring metrics and dimensions – they are not possible in any report.


  • Pair metrics and dimensions of different scopes
  • Use multiple dimensions together in the same report
  • Create a report with Custom Metrics
  • Use a Custom Dimension as a primary dimension

How would a view filter be configured to include only users from Brazil and Argentina?

Since you need them both, you would use a view filter that includes them.


  • Filter 1: include Brazil > Filter 2: include Argentina
  • Filter 1: include Argentina > Filter 2: include Brazil
  • Filter 1: include Brazil or Argentina
  • Filter 1: exclude all countries except Brazil and Argentina

Views can include website data collected before the view was created.

A reporting view is a section in an Analytics account where you can access reports and tools. For every property in your account Analytics automatically creates one unfiltered view. If you want to set up other views, you have to do it yourself.


  • TRUE

More details here: https://support.google.com/analytics/answer/2649553

What cannot be collected by the default Analytics tracking code?

You can analyze how your website was accessed, through what device, when, and how long users has stayed (along with many others views) but you can not know the favorite website of the user.


  • Device and operating system
  • User’s favorite website
  • Page visits
  • Browser language setting

What report shows which types of mobile devices visited a website?

Mobile-> Devices report you can check all the aspects of the users that interacted with your site through a mobile device.


  • Technology > Network report
  • All traffic > Source/Medium report
  • Site Content > Landing Page report
  • Mobile > Devices report

More details here: https://support.google.com/analytics/answer/3123672 

What is not a benefit of using segments to analyze data?

Segments let you analyze subsets of data so you can examine trends in your business. They can also be used as the basis for audiences. The segment is composed of one or more non-destructive filters (that do not alter the underlying data).


  • Permanently modify the data in a view
  • Analyze users by single or multi-session conditions
  • Compare behavior metrics for groups of users like Converters vs non Converters
  • Isolate and analyze specific conversion paths using conversion segments

More details here: https://support.google.com/analytics/answer/3123951

Within how many days can a deleted view be restored?

35 days after being moved to the Trash. Once you deleted it, it is gone forever without any possibility of restoration. Data saved at the property or the account level remain intact.


  • 25
  • 15
  • 5
  • 35

More details here: https://support.google.com/analytics/answer/2649553

What report provides data on how specific sections of a website performed?

It can be seen in Content Drilldown reports. You can also group the content by defining a rule so you can see a directory structure that reflects your website.


  • Frequency and Recency report
  • Content Drilldown report
  • Top Events report
  • Location report

More details here: https://support.google.com/analytics/answer/3123951

A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

That is true, you can also immediately select if in the reports and chance how reports display your data while the data itself remains unchaged.


  • True
  • False

More details here: https://support.google.com/analytics/answer/6010097

What criteria could not be used to create a Dynamic Remarketing audience?

Dynamic Remarketing can be implemented by using the preconfigured All Users list. There you create a more narrow list that lets your focus your ad budget where it matters the most.


  • Users who viewed a search result page on your website
  • Users who viewed product detail pages
  • Users who viewed your homepage
  • Users who returned an item they purchased

More details here: https://support.google.com/analytics/answer/3457161

When linking a Google Ads account to Google Analytics, what is not possible?

Linking Google Ads and Google Analytics has a analytical function. You can see how your ads and keywords performed on your site and make analysis and further decision. Analytics does not allow you to change bids and access the Ads capabilities.


  • Adjust keyword bids in Google Ads from Google Analytics
  • Create remarketing lists in Analytics to use in Google Ads campaigns
  • View Google Ads click and cost data next to site engagement data in Analytics
  • Import Analytics Goals and transactions into Google Ads as conversions

More details here: https://support.google.com/analytics/answer/1033961 

What asset is used to build a remarketing list?


  • Custom Metric
  • Custom Report
  • Custom Dimension
  • Custom Segment

What report shows a visual representation of user interactions on a website?

Behavioral Flow as it shows you how user traveled from one page to another. You can discover what content works well and what does not.


  • Behavior Flow report
  • Content Drilldown report
  • Landing Pages report
  • Treemaps report

More details here: https://support.google.com/analytics/answer/2785577

What does assigning a value to a Google Analytics Goal enable?

Make sure to do that so you can analyze and better monetize your conversions.


  • Analyze a website conversion funnel
  • Compare goal conversions and measure changes to a website
  • Track real-time business revenue
  • Track actual revenue from conversions

More details here: https://support.google.com/analytics/answer/1012040

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?


  • /ordercomplete/index.html
  • /ordercomplete.php
  • /ordercomplete/thank_you.html
  • /order/complete.php

What report indicates the last page users viewed before leaving a website?

Exit Page shows the last page user visited before exiting your site completely. If it was a checkout – make sure to check what the problem may be an how you may improve your conversion there.


  • Exit Pages report
  • Pages report
  • All Pages report
  • Landing Pages report

More details here: https://support.google.com/analytics/answer/6382988

When does a default Analytics session expire?

By default, sessions end after 30 minutes, and campaigns are set to end after 60 months.


  • At noon every day
  • When a user is inactive on your website for more than 30 minutes
  • When a user opens another browser window
  • After 30 minutes, regardless of user activity on your website

More details here: https://support.google.com/analytics/answer/2795871

Google Analytics cannot collect data from which systems by default?

From Offline inventory database, at least by default. You will need to do a “Data import” for it to work. Data Import will allow you to join your offline data with data from Analytics.


  • Mobile devices
  • Online point-of-sale systems
  • Websites
  • Offline inventory database

What would prevent data from appearing in a Custom Report?


  • A filter that filters out all data
  • Not sharing the Custom report with users in the same view
  • Dimensions and metrics of different scopes
  • Too many dimensions applied to the Custom report

To recognize users across different devices, what is required for User ID?

With user ID you can tag the user so you can see the behavior in all the sessions. To make it work you have to generate your own unique IDs and assign them to users when sending data to Analytics.


  • Google Tag Manager
  • Sign-in that generates and sets unique IDs
  • A new Analytics account for reporting
  • All of the above

More details here: https://support.google.com/analytics/answer/3123662

What is not a filter setting for data in views?

You can use filters to limit or modify that data set that you see. Limit IPs, include only specific subdomains or directories and more can be done with filters.


  • Include
  • Restore
  • Exclude
  • Modify

More details here: https://support.google.com/analytics/answer/1033162

Segments will not allow you to do what?


  • Create subsets of sessions or users
  • Permanently alter data
  • Build custom Remarketing lists
  • Isolate and analyze data

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

Before the </head> tag, put the whole thing there.


  • Just before the closing </body> tag of your website
  • Just after the opening <body> tag of your website
  • Just before the closing </head> tag of your website
  • Just after the opening <head> tag of your website

More details here: https://support.google.com/analytics/answer/1008080

What feature can join offline business systems data with online data collected by Google Analytics?

Data imports, they allow you to join your offline collected data with your Analytics, therefore creating a better and more comprehensive view of yoru business.


  • AdWords Linking
  • Data import
  • User ID
  • Goal tracking

More details here: https://support.google.com/analytics/answer/3191589

What channel is not included in the default Channels report?

Default channels reflect Analytics’ current view of the parts of each channel in the Default Channel Group.


  • Direct
  • Display
  • Device
  • Organic Search

More details here: https://support.google.com/analytics/answer/3297892

In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?


  • Television commercials
  • Paid and organic search
  • Website referrals
  • Social network

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?


  • Ecommerce reports
  • Goals reports
  • Acquisition reports
  • Multi-Channel Funnel reports

More details here: https://support.google.com/analytics/answer/1250116

What feature is required to track customer search terms on a website?

Site search – it will let your understand how much users are searching on your site, which terms they entered and how it influenced the engagement on your site.


  • Data Import
  • Enhanced Ecommerce
  • Search filters
  • Site Search

More details here: https://support.google.com/analytics/answer/1012264

What type of Custom Report shows a static sortable table with rows of data?

Flat table: displays data in rows. Further, you have Explorer which is a standard Analytics report and Map Overlay which shows the global map, traffic, and engagement.


  • Flat Table
  • Map Overlay
  • Pivot Table
  • Explorer

More details here: https://support.google.com/analytics/answer/1151300

What is a “metric” in Google Analytics?

Metric is a quantitative measurement. An action that can be counted and numbered usually paired with another data set.


  • A dimension that can help you analyze site performance.
  • The numbers in a data set often paired with dimensions.
  • The dates in your date range.
  • A segment of data separated out in a report for comparison.

here: https://support.google.com/analytics/answer/1033861

What criteria cannot be used to create a Custom Segment?


  • Dimensions
  • Metrics
  • Ad type
  • Sequences of user actions

More details here: https://support.google.com/analytics/answer/3124493

Which default traffic source dimensions does Google Analytics report for each website visitor?

Source/Medium combines these two dimensions. For example Google/Organic.


  • Source and Medium
  • Campaign and Ad Content
  • Campaign and Medium
  • Source, Medium, Campaign, and Ad Content

More details here: https://support.google.com/analytics/answer/1033173

Which user characteristic may NOT be used to change keyword bids in Google Ads?


  • time of day
  • ad preference
  • location
  • device

More details  here: https://support.google.com/adwords/answer/2732132

When does the Analytics tracking code send a pageview hit to Google Analytics?

Tracking code sends a signal every time a user loads a page where the tracking code is present. If the page is reloaded by the same user it counts as an additional pageview.


  • Every time a user loads a webpage with embedded tracking code
  • Every time a user adds an item to an online shopping cart
  • Every time a user clicks a video on a website
  • Every time a user searches on a website

More details here: https://support.google.com/analytics/answer/1257084

What campaigns require manual tags on destination URLs for tracking?

AdWords allow you to track them using auto-tagging so the only one that requires manual input are Email campaigns.


  • AdWords campaigns
  • Email campaigns
  • AdWords and email campaigns
  • None of the above

More details here: https://support.google.com/analytics/answer/1033863

What filter would only include data from a campaign titled “Back to School” in Campaign reports?

Include filter throws away the data that do not fit the filter. So you have to have a include filter with back to school pattern in Campaign name.


  • Custom Include filter with field “Campaign Name” and pattern “back to school”
  • Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
  • Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
  • Custom Include filter with field “Page Title” and pattern “back to school”

More details here: https://support.google.com/analytics/answer/1034832

What scope applies to Custom Metrics?


  • User
  • Session
  • Hit
  • Event

More details here: https://support.google.com/analytics/answer/2709828#scope

The default session timeout duration in Google Analytics is how many minutes?

By default it is set to 30 and campaigns are set to expire in 6 months. You can change that if needed.


  • 10
  • 5
  • 20
  • 30

More details here: https://support.google.com/analytics/answer/2795871

What data does Google Analytics prohibit collecting?

By terms and conditions, you can not collect any personally identifiable information. So you can gather data but can’t have anythign that can identify a particular person.


  • Personally identifiable information
  • Product SKU(s)
  • Billing city
  • Purchase amount

More details here: https://support.google.com/analytics/answer/6004245

What report compares metrics based on user acquisition date over a series of weeks?

This is enabled by Cohort analysis which helps you to understand how the components groups behave apart from the whole user groups.


  • Users Flow report
  • Active Users report
  • Cohort Analysis report
  • User Explorer report

More details here: https://support.google.com/analytics/answer/6158745

Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?


  • Users who are female and have children
  • Users 25 to 34 years old who have their browser set to Spanish
  • Users who engaged in a social media or email campaign
  • Users who viewed a page on a website, then watched a video

If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

You can configure Goals at the view level. They can be applied to specific pages or screen that your users visits, number of their sessions, and how they stayed.


  • 0
  • 1
  • 2
  • 3

More details here: https://support.google.com/analytics/answer/1012040

What is a “dimension” in Google Analytics?

Dimension is a data attribute.


  • A comparison of data between two date ranges.
  • A report that offers information about your audience.
  • An attribute of a data set that can be organized for better analysis.
  • The total amount of revenue a business has made in a given date range.

More details here: https://support.google.com/analytics/answer/1033861

What feature is required to collect the number of comments users posted to a web page?

You can make custom metrics to produce reports that are more relevant to your goal and track important metrics for your business.


  • Custom Dimension
  • Calculated Metric
  • Custom Channel Groupings
  • Custom Metric

More details here: https://support.google.com/analytics/answer/2709828?hl=en#example-metrics

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

Assisted conversion – that is the interaction that is on conversion path but not the last interactions.


  • Assisted conversion
  • Primary conversion
  • Last-click attribution
  • Second-to-last-click attribution

More details here: https://support.google.com/analytics/answer/1191204

What model represents the hierarchical structure of a Google Analytics account?


  • Account > View > Property
  • View > Account > Property
  • Account > Property > View
  • Property > Account > View

More details here: https://support.google.com/analytics/answer/1009618

What is the “Bounce Rate” in Google Analytics?

Bounce rate shows you the number of single-page sessions on your site. Meaning that users entered your site and exited on the same page without interaction with other content.


  • The number of times unique users returned to your website in a given time period
  • The percentage of visits when a user landed on your website and exited without any interactions
  • The percentage of total site exits
  • The percentage of sessions in which a user exits from your homepage

More details here: https://support.google.com/analytics/answer/1009409

To increase the speed at which Google Analytics compiles reports, what action could be taken?

Under the date range selector, choose Faster response. Your data will be refreshed using the new settings.


  • Remove any filters you have added to the view
  • Choose “Faster response” in the sampling pulldown menu
  • Choose “Greater precision” in the sampling pulldown menu
  • Remove any Secondary Dimensions you have added to the report

More details here: https://support.google.com/analytics/answer/1733979

Which reports require the activation of Advertising Features?

This way you allow analytics to collect additional data from the DoubleClick cookie and from Device Advertising IDs.


  • Cohort Analysis reports
  • Real-time reports
  • Geo reports
  • Demographics and Interests reports

More details here: https://support.google.com/analytics/answer/2819948

If a web page visitor clears the Analytics cookie from their browser, what will occur?


  • Analytics will not be able to associate user behavior data with past data collected
  • Analytics will set a new unique ID the next time a browser loads a tracked page
  • Analytics will set a new browser cookie the next time a browser loads a tracked page
  • All of the above

Sharing a Custom Report will share the report configuration and data included in the report.

This way you share only the configuration info, your data remain private.


  • True
  • False

More details here: https://support.google.com/analytics/answer/1326774

Sampling is applied to reports before segmentation.

Segments are applied after it samples data on property level and after it applies filters.


  • True
  • False

More details here: https://support.google.com/analytics/answer/2637192

What campaign parameter is not available by default in Google Analytics?


  • utm_content
  • utm_source
  • utm_adgroup
  • utm_campaign

When does the tracking code send an event hit to Google Analytics?


  • Every time a user adds an event to their calendar
  • Every time a user makes a reservation
  • Every time a user performs an action with event tracking implemented
  • Every time a user performs an action with pageview tracking implemented

More details here: https://support.google.com/analytics/answer/6086082

Is Google Analytics Certification Worth It?

There are two answers to these questions and both of them would seem to be yes. First of all, it depends on why you are learning GA? Is it just for yourself or you plan to put it on your CV?

If you are learning just for yourself, the certification and the exam will force you to learn areas of GA that you were not aware of, therefore – expanding your horizons.

In case you plan to use it on your CV – GAIQ certificate can help you abit if you do not have experience that you can show to your future employer.

So in case you plan do dig really deep into GA doing a GAIQ makes a lot of sense.


These are all the questions for google analytics individual qualification, going through the learning from the sources will notably increase your probability of success.

As I said at the beginning you are taking the google analytics individual qualification exam to make yourself better, to get new knowledge. Those are the primary goals the google analytics individual qualification certificate is just a piece of paper to add to your CV. So go after what is really important rather than some superficial goals.

Best of luck on the test!

You might also want to check:


Is Google Analytics Certification Worth It?

Depends on what you expect to get from it, more in my post.

Is Google Analytics exam free?

It is free.

How many times can you take google analytics exam?

You an try as many times as needed to succeeed.

How long does Google Analytics Certification Last?

It last for 12 months, after that you should retake it to keep the certificate up to date.

Will I get a job with Google Analytics Certification?

It will not guarantee it, but if you have no other strong experience in the field – it can help a lot.

Is Google Analytics certification hard?

Not necessarily, with help of this guide you should be ok, though it might get challenging at times.

What is Google Analytics used for?

GA is a Platform from Google which allows you to monitor a lot of data about your website which you would not be able to see otherwise.

Why people do google analytics individual qualification exam?

It helps to advance their knowledge and improve their professional profile.


  • Vlad Falin

    Vlad Falin is a founder and blogger at Costofincome.com, an affiliate marketer, and a digital marketing expert. Prior to starting this blog, Vlad accumulated over 7 years of experience in digital marketing, working on his own affiliate marketing projects, and providing consulting services. In this blog, Vlad writes to thousands of readers about starting a business online and reviews SaaS tools.

2 thoughts on “[Updated] Google Analytics Individual Qualification Exam Answers 2022”

  1. Three corrections
    1) Sampling is applied to reports before segmentation. is True but you have marked false

    2) What data does Google Analytics prohibit collecting?
    By terms and conditions, you can not collect any personally identifiable information. So you can gather data but can’t have anythign that can identify a particular person. (check misspelling)

    3) What is a “metric” in Google Analytics?
    Metric is a quantitative measurement. An action that can be counted and numbered usually paird with anotehr data set. (check misspelling)

    Thank you this is a very valuable guide.


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