Best Time To Post on TikTok In The US
A lot of people want to know when is the best time to post on TikTok?
Like with any other social network, finding the ideal TikTok times to post will help your account. These time slots are important as this is when the majority of your audience will be on social media.
The data I will show in this article is based on numerous tests. That way, you won’t have to guess. If you decide to start posting within these time slots, you will be able to significantly increase your reach and improve stats on all the videos.
Importance of TikTok Posting Time
TikTok is the fastest-growing social network in the world. In the next few years, there is a good chance it will overtake some of the older, more renowned platforms. Social media is especially popular among teenagers as these videos are ideal for generations with a short attention span.
Simply put, by figuring out the best time to post on TikTok, you increase the odds of your video being seen. Like with any other video/image platform, it is very important for your TikTok content to pick up speed as soon as possible. That way, you are more likely to go viral.
Attracting new visitors
Before we go through the TikTok time chart, let us consider how the platform works.
If you’re using social media, you know how important “For You” section is. Over time, TikTok will collect data based on your viewing habits. Then, it will present content suggestions within this section. “For You” is reserved for people that you don’t follow, but might potentially like.
Almost every platform has a section similar to this one. YouTube and Instagram also provide recommended videos/images to their visitors. Users will spend 75% of their time browsing through content within “For You.”
It is very important that you get strong, instant reactions to your content. If you do, the algorithm will start showing your videos to more and more people.
When is the best time to post TikTok?
As mentioned, we already have a few studies and tests that showcase the optimal TikTok times for posting. Most of them were performed in the Eastern Standard Time zone. So, they are mainly focused on US users. Of course, that doesn’t mean that Europeans and Asians will use the platform within the same time slots.
According to data, the ideal times for posting are between 6 to 10 in the morning and 7 and 11 in the evening. In order to give you a bit more precise information, let’s check TikTok time charts based on days:
- Monday – 6am, 10am, 10pm
- Tuesday – 2am, 4am, 9am
- Wednesday – 7am, 8am, 11pm
- Thursday – 9am, 12pm, 7pm
- Friday – 5am, 1pm, 3pm
- Saturday – 11am, 7pm, 8pm
- Sunday – 7am, 8am, 4pm
We can do even better than that. The US audience especially likes to watch videos on Tuesdays, Thursdays, and Fridays. Here are the 3 time slots that are simply the best in terms of activity:
- Tuesday around 9am
- Thursday around 12 pm
- Friday around 5 am
According to these TikTok time charts, it is much easier to figure out the ideal times to post. While you should definitely focus on these slots, you should also consider other factors.
For example, your specific audience could be active at a different time. Club-goers will likely wake up at a later time compared to regular users. Nevertheless, if you wish to get the optimal results and reach out to a maximum number of potential followers, you should stick to these charts.
In some cases, figuring out the best time to post on TikTok will come down to a process of trial and error.
Utilizing TikTok Analytics To Your Advantage
You can rely on several TikTok analytics tools to find the best time to post. Among others, the platform also has its own analytics suite. But, in order to access this feature, you will need to get a Pro account.
Most influencers rely on the platform’s analytics to make their posting decisions. Keep in mind that the data is not retroactive. You will start getting information from the moment you subscribe, but that doesn’t include data for the previous period. It takes 7 days for the tool to provide info.
There is also an option of downloading and exporting the suite to your PC. This is especially great as it gives you a bigger, clearer display. Also, it is great for the content creators who perform a lot of editing and have the video tools on their computers.
The suite is especially good for analyzing your followers and related data. Among others, you can check their activity as well as where they come from. By using this information, you can see when your videos spiked. That would help you discover patterns regarding ideal posting times.
The demographics and territory data are especially important. We’ve already shown you the optimal times for the US. If the majority of your audience is coming from a different time zone, you can try and adjust TikTok time charts accordingly.
Another thing you need to consider is that TikTok doesn’t track various regions of a country. That makes these studies a tad bit problematic as there might be some discrepancies due to numerous US time zones.
Analyzing the activity
Another great section of the TikTok suite is Followers Activity. By utilizing this data, you have a very precise way of telling when your followers are using the platform. You can check 24-hour time periods, and there is also an option of backtracking.
While one-week data will not be conclusive, monitoring the stats over a prolonged period of time can make a major impact. You can see the activity on a week-to-week basis. If the pattern keeps repeating, this will provide you with the optimal posting time.
Lastly, you can go through the content. Review all the videos you’ve made in the last 7 days to see which ones performed the best.
The suite will give you data for every post. Among others, you can check watch time, demographics, and overall views. Again, you can use data for an individual post to see when is the best time to share your content.
Analyzing other platforms
Nowadays, most content creators go multiplatform. This approach can be really arduous, but it also mitigates business risks and allows you to create new sources of revenue.
A good way of determining the best posting times on TikTok is by checking how your videos perform on other platforms. By using cross-platform data, you can also determine the optimal times for this social network.
TikTok Audience location
While TikTok time charts are a great starting point, they are still not enough for determining the best time to post on TikTok. It is a rough generalization that needs to be further processed so you can get a clear picture.
As mentioned, you need to determine where your biggest fans are located. While the social network is most popular in the US, content creators usually make posts for their local fan base. That makes it much easier to predict optimal time slots for pots. Of course, as long as you rely on previously provided charts.
Initially, I’ve mentioned that most users are active in the early morning, before going to work, and in the evening, after coming back from work. Posting between 6 to 10 AM and 7 to 11 PM is optimal, not only for TikTok but many other platforms. However, if you wish to fine-tune, you should further adjust the posting based on a precise day.
Needless to say, things get much harder if you have an audience all over the world. That way, no matter when you post, you will miss potential views. Here are a few things that can help out:
- Pick the time zone that has the largest percentage of your audience.
- You can also pick the time zone that is most profitable for you (if you have marketing deals in place).
- Create different time slots for various regions.
- You can alternate between different posting times so that you can try and reach different segments of the audience.
Increasing Your TikTok Audience and Going Viral
Here are the main things that should also help you with growting your TikTok audience or even going viral on TikTok:
1. Increase the number of posts
This one is the simplest way to grow. By posting each and every day, you will be able to increase the audience much faster. But, this is easier said than done.
When we talk about the increase in the number of posts, most people think about every day production of new sketches. While this is great, you will run out of ideas very quickly. Instead, you can try posting daily updates and document your TikTok journey.
That way, you will have something to post every day without necessarily having to be creative.
2. Finding your persona
All influencers are special in their own way. Whether we’re talking about ingenuity, giveaways, specific topics they’re covering, each one of them has something that sets them apart. If you wish to increase the audience, you will have to do the same.
There are numerous things you can do to avert attention to your profile. Creating a unique look is one of them. However, this is usually not enough if you don’t have good content to back it up.
Always remember that each one of us is a unique person. A lot of people think that by having a generic persona, they will be able to reach a larger audience. In other words, by not irritating anyone, they will be acceptable to everyone. However, this rarely yields wanted results.
It is much better to showcase your unique character traits and attract similar people. While you might think that this is counterintuitive, it will provide much better results, much faster.
3. Relying on hashtags
Like any other social media nowadays, you won’t be able to reach the right audience without hashtags. People base their search on hashtags, and by not having one, you are missing a big piece of the pie. They are especially important if you’re posting the same type of content over and over again.
Using just any hashtag will do you no good. Instead, it is much better to do some research beforehand. Depending on the social media, you can also determine which keywords are easier to optimize for.
When talking about TikTok, specifically, you can easily find lucrative hashtags. Start with a short tail keyword (the shortest, most common version of a phrase), and open a menu. Here, you will see various hashtags; pick the one that suits you the best.
Of course, you should always use hashtags that are most relevant. Then, you need to go with phrases that have a lot of views, but there isn’t necessarily a big competition for them (this is a bit harder to determine).
4. Work with other influencers
There is a good reason why people collaborate all the time on social media.
By creating content with other influencers, you are able to promote each other and use this cumulative followership to boost your videos.
The great thing about collaboration is that you don’t necessarily need to have the same type of audience. However, the content you produce has to be relevant for both of your followership.
5. Challenges as a way of promoting yourself
Besides collaborations, challenges have become a major fad.
Simply put, by doing a challenge, you are able to ride the wave alongside other content creators. If a challenge is trending, you can reach out to a new audience and get much more views than you could previously.
6. Share posts from other platforms
Given that TikTok is a new platform, a lot of influencers had successful accounts prior to transitioning to this social media. Now, you can use some of the old content to gain traction on TikTok as well.
Whatever you decide, be certain that this content will work for this media and that you reach a desired audience.
7. Create content series
Sometimes, all you need is one successful post to grow into a reputable channel.
The secret? You can use this amazing post to create a series of content. By recreating similar posts, as long as they’re fresh enough, you can increase your followership in the upcoming months.
According to data, the ideal times for posting are between 6 to 10 in the morning and 7 and 11 in the evening. In order to give you a bit more precise information, check the post for a more detailed daily schedule.
You are creating content to get views and attract new subscribers so you must make sure that as many a possible see yoru new posts (and they are not sleeping, for example).